What is this project and why are we doing it

1-3 sentences about what we know about this project so far and why we are kicking it off.

Expected outcomes

What metrics do we expect to move? What customer or business outcomes are we hoping for?

Who is involved

Key drivers

Role	Who
Project lead
Product manager
Designer
Engineer(s)
Engineering Manager

External dependencies

Who	Needed for	Point of contact

Timeline & Scope

Scope: { Small, Medium, Large, Extra Large }

	Start date	End date
Product Requirements Doc
Designs
Technical Design Doc
Eng Implementation (very rough idea)

Links & Context

Include any relevant links thus far, such as customer complaints, slack threads of people discussing the problem this would solve, any project bookmarks, etc.

Brainstorming

Fill this in during the kickoff meeting to discuss ideas for solving the problem we want to solve. This can also be a time to discuss alternative solutions to what we think is the solution already.

Risks

A “pre-mortem” of where things could go wrong. Note down key areas where solving this problem could pose a business risk, so you can think through mitigation strategies early.

Next steps

In the kickoff meeting, describe what next steps will occur after this meeting and when.

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